Tony Underwood, Co-Founder & Chief Care Enforcer

Tony Underwood learned the power of fierce care in the high-performance environment of elite sport, where teamwork, trust, and support were just as vital as talent and skill. Having represented England in rugby and later captained Airbus A380s as a long-haul airline pilot. He understands that high performance is not just about technical excellence but about creating environments where people feel valued, empowered, and inspired to grow. His philosophy of balancing care with challenge underpins his approach at Believe Solutions, ensuring that all interventions are built on a foundation of trust, engagement, and empowerment. His focus is on embedding cultures of ambition, belonging, and shared responsibility, ensuring that communities, schools, and businesses work together to create lasting change. Tony’s passion lies in ensuring that care isn’t an afterthought in high-performance settings but the very thing that drives it.